7 Vegan Brands for Personal Care Products

Wanting to adopt a plant-based diet to promote a healthy lifestyle is one thing (and is awesome!), but those that identify as vegan maintain a lifestyle completely free of animal products, whether that means food, clothing or cosmetics and personal care products. Many brands on the market contain animal by-products or are tested on animals before they hit the shelves, which means they are off limits for anyone who identifies as vegan.

If this is a new way of living for you, it might seem overwhelming, not to mention expensive,  to change over all of your current products for vegan versions. And you don’t have to do it all at once!

The products below are all relatively common brands that can be found at local Twin Cities beauty stores like Ulta, Sephora and even Target!


1// Kat Von D // Go Big or Go Home Volumizing Mascara

2// Mad Hippie // Eye Cream3// Juice Beauty // Hydrating Mist

4// Eco Tools // Full Powder Brush

5// Acure // Coconut & Marula Smoothing Shampoo

6// E.l.f. // Beautifully Bare Cheeky Glow

7// Good Dye Young // None More Black

Another option is making some of your own products. There are many recipes for making your own deodorant, face cleaners, moisturizers, perfumes and more that are all 100% vegan and really inexpensive. Plus, if you split the ingredients with a few friends, it becomes even more affordable and you can have a DIY party!